Hopps is such a refreshing brand in skateboarding. I personally believe that the logo alone actually has the power to make one jump higher. It reminds me of those hologram shoes I needed when I was 4 yrs old because they would make me run faster. On top of being a Hopps fan, I have had the privilege to skate Boston with both Jahmal Williams and Jerry Fowler. Jerry is the newest addition to the company and is killin' it on a skateboard. No joke, I witnessed him tail slide the yellow bar on top of the bank... that's not a skateable spot. Watch the new commercial, read Jerry's interview, then watch the commercial again, then while your at 48 blocks check Jahmal's interview and the 1st Hopps commercial. Go skate.